Job Title:Senior Project Leader, IDEO
Jonah Houston joined IDEO in 2000 as a member of the manufacturing group. Currently Jonah is a senior project leader at IDEO in Palo Alto. While at IDEO, Jonah has worked on a wide variety of project ranging from medical devices, office furniture, consumer electronics, food and beverage, and large-scale systems design.
Jonah has led large and small teams and a broad range of clients - from the Federal Government to Eli Lilly, down to start-ups that have stayed up (Pure Digital and Playaway). Jonah has deep experience with DFMA, DFX, production readiness and process capability as well as extensive experience in metal processes -- extrusion, stamping, casting, powdered metals, etc. -- and their use in complex electromechanical assemblies. Jonah has also taught a series of courses at Stanford and Santa Clara University on the subject of materials and process selection as well as design for manufacturability and assembly.
Prior to IDEO, Jonah was a co-founder of American Suspension, the only domestic manufacturer of suspension forks for motorcycles. With the other founders, Jonah co-developed over 50 products in under two years. Jonah began his manufacturing career as the team manager for Russell Racing in Monterey. There he was responsible for the maintenance, assembly, and new component development for a fleet of 40 race cars. He also developed and administered a training curriculum for aspiring race car mechanics. During his tenure, Russell Racing successfully converted power plants and redesigned the bodywork of half the cars in the fleet. The retrofit also included intensive aerodynamic studies to optimize cooling for the larger engine.